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Batch Co-Founders Studio

What Makes a Great Shirt?

Geoff Argue – Designer & Co-Founder

The Details

It’s not the materials, but a thousand small details that make great menswear. It’s the design nuances that modernize your entire look.
Luxur Contrast Navy Shirt


To me, designing great shirts is about inventing style that reinforces a great life. Creating style that promotes your drive and passion.
Collar Design and Sketching Tools
Model Grabbing Collar

Good design has transformative power

Good Design

It can elevate your mood. It makes a statement about you. When the design is just right, it makes everything easier.
Batch Birr White Dress Shirt
Geoff Argue Batch Co-Founder

“It's not enough for shirts to simply function.
Great shirts must add to the quality of your life.”

Geoff Signature