Being from Canada, I have a very soft spot in my heart for Lumberjack Plaid.

I have owned many and still look longingly at them in my closet. They are the quintessential camp and outside work wear. 

Essentially there is nothing wrong with plaid.

What happened is it got over saturated. Classic supply and demand. When there is too much supply, no one wants it anymore. So we move on and find something new and unattainable. 

What plaid did for our wardrobe was great! It added in an element of visual texture to mens otherwise solid and (ahem) boring clothing choices. Also it is the gateway into real pattern. 

If you like plaid, you will love pattern.

The reason is choice. First let's describe what pattern means to Batch: basically anything other than plaids, checks, stripes, or solid. With pattern your choices and styles becomes endless. You can carve out a niche for yourself.

Like how the dog you choose says a lot about you and your personality, so to can be said for your choice of pattern. Are you refined and sophisticated, bold and colorful, conversational and curious? The right pattern will tell that story. 

What story will you tell today?

Go Conquer Mediocrity Batchmen.

– Geoff, Co-founder

Check out "Razzle Dazzle Camouflage" on Google.

Now is a good time, we will wait. It is fascinating. Patterns disrupt how we understand the world. Your brain can't get a lock on what you are actually seeing.

Patterns help to accentuate and bring attention.

They conceal the breakfast that obviously jumped out of your hand and landed on your shirt, or the fact that you just hate situps. (I'm with you brother)

Remember that the eye is drawn to pattern before solid color. So if you're embracing the skinny jean fad, be careful adding in pattern to that mix. A little pattern goes a long way.

One patterned piece in an outfit is plenty.

Using it as a pop is a really great way to add style. Perhaps a patterned shirt under a solid blazer? Or consider a great pattern lining inside a jacket for inner handsome detailing. If you're not ready to get that bold try a stunning accessory like a patterned pocket square. 

The key is to not be scared of them. Let patterns help tell your story, let them add an exclamation point to your day or help you to just be a little more confident in your next conversation.

Patterns remind me that I am bold today, and so my actions must follow. 

Conquer Mediocrity Batchmen.

Seriously! Another men's shirt company? Here's why.

That's the comment that we have been asked from friends, supporters, colleagues, and fashionistas. Why create a business in such a heavily rooted area of the menswear industry?

We simply can't find classic masculine men's style that is beautifully made and fits well

Every day I got up, got dressed, looked in a mirror. Then got depressed at the image looking back at me. Super average looking shirts made for super average style. And no affordable options in sight. Even more depressing was standing in front of coworkers and presenting the latest fashions for upcoming seasons (I'm a fashion designer by trade). How are people supposed to judge my style and taste when I am wearing a run of the mill non-iron basic shirt. Designers need to look like designers, photographers need to look like photographers etc. But the options are just not out there. 

Compound that with the fact I'm not 22 any more. I won't wear Zara for Express or some other horribly made fast fashion brand. Quality matters, I value refinement and craftsmanship. I won't wear junk - it says too much about who I am. 

It's time American brands to change. We are starting with shirts.

It's time for men to have better style options. We are addressing men's shirts first, they are versatile and the easiest way to alter your style.  A shirt sets the mood. It's not a supporting character. 

First we are addressing the quality, we founded our own workshop and train our own tailors. Next we made sure the fit is clean, updated and tailored. And now we are building out classic style, style that makes sense for the rest of us, for the builders, makers, designers, developers, coders, editors, photographers, Dp's, and founders. 

Yes we are another men's shirt company, we plan on building shirts you actually want to wear…